
OBL
Services Provided
Brand Strategy, Experiential, Content, Social Media













Ones Basketball League (OBL) is an elite competition designed by Tracy McGrady to celebrate the world’s most skilled one-on-one players and the true essence of basketball. OBL is the realization of Tracy's desire and dream to create opportunity for talented athletes who deserve a chance to shine on a national stage and have important stories to tell. In the pilot season, we visited 7 different cities, awarding more than $300,000 in total prize money, and crowning a “Ruler of the Court.” The goal in 2022 was to prove out Tracy's bold vision and begin to show the world that OBL competition matters for players, fans, and the communities we touch.
WHAT We DID ON THIS PROJECT:
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Brand Identity & Designs
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Content & Marketing Strategy
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Managed MULTI-million Dollar Production Budget
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Strategic Partnerships
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Brand Activations
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Creative Producer